Email Marketing Manager

JOB DETAILS

Position Mission

The Email Marketing Manager is the driver of our retention strategy. You will lead the development and execution of best practices to optimize subscriber engagement. Collaborating with IT and BI departments, you will securely manage subscriber data and implement effective email marketing campaigns. Your role includes planning and executing an email calendar, creating automated workflows, and conducting A/B tests to improve performance. You will provide detailed reports to key stakeholders and maintain open communication across departments. Your creative mindset, project management skills, and commitment to ethical practices will ensure the success of our retention initiatives.

Responsibilities

• Drive the best practice strategy and execution of the company’s retention activities
• Co-ordinating with IT/BI departments to collect, segment & use subscriber data in a secure manner
• Planning monthly e-mail calendars & executing blasts – including coordinating with designers & content providers
• Setting up & improving automated e-mail workflows for customers at various stages of the purchase journey
• Working with e-mail service provider & other departments to put together all components of e-mail templates that convert well
• Plan & execute A/B testing initiatives
• Weekly/Monthly reporting to the head of performance marketing & other departments
• Communicate with other departments to provide information on campaigns & e-mails being sent out to customers
• Continual learning of best practices through benchmarking, learning, and strategic discussions with stakeholders, including external technology providers

Qualifications

• Bachelor's degree, preferably in Marketing/Communications, Business, or Science
• 2-4 years experience in E-mail Marketing or direct response marketing
• Experience with EDM platforms. Experience with Klaviyo is a significant bonus
• Strong Technical Excel skills
• Creative & problem-solving mindset
• Able to proactively come up with new strategies and experiments to increase revenue
• Proven ability to be up-to-date and savvy with current EDM & digital marketing trends
• Excellent project management skills – can manage multiple projects at once with tight deadlines
• Effective English verbal and written communication skills, with the ability to influence others and articulate ideas clearly
• Ability to jump-start projects from scratch and develop action plans and KPIs to
  ensure success
• Strong ethics and integrity

• EDM Revenue
• Subscriber Growth
• EDM ROI

COMPANY PROFILE

SmartBuyGlasses Group (Motion Global Ltd.) is one of the world’s leading designer eyewear e-retailers, with sites in more than 30 countries. With over 200 employees, we retail the world’s best eyewear brands, including Ray-Ban, Tom Ford, Gucci, and many more. SmartBuyGlasses has a young, international, entrepreneurial culture promoting fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of ownership.

Who are we?

We are the team members of SmartBuyGlasses, making something great. We are MoGos. MoGos is an acronym from our parent company, Motion Global. We are a truly multifaceted team from the four corners of the globe. Our dynamic personalities are our strength; our ambition is what drives us forward, and together, we are building a company that we can be truly proud of.

Our Core Values

We believe in the empowerment of the individual. We believe that everyone has the right to be who they want to be, achieve their ambitions, and live their dreams. We empower our team members by offering unique opportunities to build their skills and accelerate their careers. We give back to the communities where we operate. Most importantly, through our buy-one-give-one program, we drive positive change globally, one glass frame at a time.

SMART
MOGOs are outcome-driven. We begin with the end in mind, but we also know that the journey is just as important.

PASSIONATE
MOGOs are passionate about what they do. We believe in making a difference and building strong relationships with our peers.

ENTREPRENEURIAL
MOGOs not only come up with awesome ideas, we take ownership of them and push them forward.

COLLABORATIVE
As MOGOs, we know that our team is stronger than the sum of its parts. Together, we can achieve the impossible!

CARING
As MOGOs, we care for the people and the planet.
 

What’s in it for you?

• Competitive Salary
• Performance bonuses
• Free designer glasses annually
• Annual/Sick Leaves
• Career development/ learning program
• Fast-paced, dynamic, and multicultural work environment

Kindly be advised that only candidates who have been shortlisted will be contacted for further proceedings. We encourage you to visit our website for additional job opportunities and career information.